Guide

JPG vs WebP: Is It Time to Switch?

WebP, developed by Google, uses a more efficient compression algorithm than JPG. The headline number: at the same visual quality, WebP files are typically 25-35% smaller.

Where WebP wins

• Web images: smaller files mean faster pages and lower bandwidth.
• It supports transparency like PNG - and usually beats PNG's size for graphics too.
• All modern browsers decode it natively.

Where JPG still makes sense

• Older software, some photo printing services, and certain upload forms reject WebP.
• Camera workflows and photo editors are built around JPG.

Practical advice

For anything you publish on the web, convert to WebP - the size saving is free performance. Keep JPG as the archival and compatibility format, and keep a converter handy for the other direction.